Most brands don’t lack ideas.
They lack accuracy.
Everyone talks about culture.
Very few truly move within it.
Too often, culture is treated as something to analyse.
Instead of something you live, feel, and practice.
And people can tell the difference immediately.
At SUBSTANCE, we don’t observe culture from the outside.
We move through it. We work with brands, but also with places,
communities, movements, and scenes.
We don’t design brands only to be understood.
We design brands to be lived and felt.
CUTTING-EDGE
CREATIVE CONSULTING.
by ENTREPRENEURS,
for ENTREPRENEURS.
Most brands don’t lack ideas.
They lack accuracy.
Everyone talks about culture.
Very few truly move within it.
Too often, culture is treated as something to analyse.
Instead of something you live, feel, and practice.
And people can tell the difference immediately.
At SUBSTANCE, we don’t observe culture from the outside.
We move through it. We work with brands, but also with places,
communities, movements, and scenes.
We don’t design brands only to be understood.
We design brands to be lived and felt.
CUTTING-EDGE
CREATIVE CONSULTING.
by ENTREPRENEURS,
for ENTREPRENEURS.
Most brands don’t lack ideas.
They lack accuracy.
Everyone talks about culture.
Very few truly move within it.
Too often, culture is treated as something to analyse.
Instead of something you live, feel, and practice.
And people can tell the difference immediately.
At SUBSTANCE, we don’t observe culture from the outside.
We move through it. We work with brands, but also with places,
communities, movements, and scenes.
We don’t design brands only to be understood.
We design brands to be lived and felt.
CUTTING-EDGE
CREATIVE CONSULTING.
by ENTREPRENEURS,
for ENTREPRENEURS.
Founded by Max Van Santen and Pierre Hubin, we operate as creative consultants from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailored solutions to the challenges faced by modern brands.
Founded by Max Van Santen and Pierre Hubin, we operate as creative consultants from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailored solutions to the challenges faced by modern brands.
[Clients]
[Clients]
New Balance (EU)
New Balance (EU)
New Balance (EU)
Carlsberg (BE)
Carlsberg (BE)
Carlsberg (BE)
Mix (BE)
Mix (BE)
Mix (BE)
Wise Ultra Running (FR)
Wise Ultra Running (FR)
Wise Ultra Running (FR)
Kosbiotic (FR)
Kosbiotic (FR)
Kosbiotic (FR)
Eclo (FR)
Eclo (FR)
Eclo (FR)
LVMH (FR)
LVMH (FR)
LVMH (FR)
Norda (CA)
Norda (CA)
Norda (CA)
Euphoria (PT)
Euphoria (PT)
Euphoria (PT)
Cowboy (BE)
Cowboy (BE)
Cowboy (BE)
Obsidian (US)
Obsidian (US)
Obsidian (US)
[Services]
[Services]
Brand Strategy
Brand Strategy
Brand Strategy
Creative Direction
Creative Direction
Creative Direction
Art Direction
Art Direction
Art Direction
Brand Design
Brand Design
Brand Design
Digital Design
Digital Design
Digital Design
Ecommerce
Ecommerce
Ecommerce
Copywriting
Copywriting
Copywriting
Spatial Design
Spatial Design
Spatial Design
Creative Services
Creative Services
Creative Services
AI Production
AI Production
AI Production
[RECOGNITION]
[RECOGNITION]
4x SOTD Awwwards
4x SOTD Awwwards
4x SOTD Awwwards
2x Cannes Lion
2x Cannes Lion
2x Cannes Lion
2x Nominated Ecommerce of the year
2x Nominated Ecommerce of the year
2x Nominated Ecommerce of the year
4x Siteinspire
4x Siteinspire
4x Siteinspire
1x The Brand Identity
1x The Brand Identity
1x The Brand Identity
Most brands don’t lack ideas.
They lack accuracy.
Everyone talks about culture.
Very few truly move within it.
Too often, culture is treated as something to analyse.
Instead of something you live, feel, and practice.
And people can tell the difference immediately.
At SUBSTANCE, we don’t observe culture from the outside.
We move through it. We work with brands,
but also with places,
communities, movements, and scenes.
We don’t design brands only to be understood.
We design brands to be lived and felt.
CUTTING-EDGE
CREATIVE CONSULTING.
by ENTREPRENEURS,
for ENTREPRENEURS.